Vimazi in the News 2022

The Vimazi news cycle has definitely picked up the pace. The biggest news as of mid December 2022 is that Runner's World included Vimazi on their "2023's Best New Running Shoes" list. For those of you who want to be true students of Vimazi, here's a partial list of Vimazi news stories and media links from the past two years. Keep your laces tied and the outsole side down.

Running Insight, December 2022

Runner’s World, December 2022

Six Minute Mile, December 2022

Gear Junkie, December 2022

Kicks On Fire, December 2022

SGB Media Vimazi Introduction, December 2022

Hypebeast, December 2022

SGB Media Interview with Scott Tucker, October 2022

RunWithAlli Live, August 2022

RunWithMe, July 2022

DizRuns Podcast, July 2022

Outdoor Industry Association July, 2022

Happy Runner Podcast, April 2022

EddBud Running Shoe Reviews, March 2022

EddBud Running Shoe Reviews, November 2021

Medium, August 2021

Geekwire, June 2021

Running Insight, June 2021

Running Insight, March 2021

Here’s what Vimazi does
We make pace-tuned running shoes that provide better cushioning and more efficiency than previous generations of running shoes.

The physics of pace-tuned shoes
Back in 2017, while Vimazi CEO Scott Tucker was running to his 6am interval workout, he had an idea. A shoe made for a specific pace, he thought, might offer better cushioning and more propulsive efficiency than a generic shoe that wasn’t “tuned” for a particular pace.

It took three years to fully understand the physics of human running, and the forces that are generated. When we finally understood the physics, we built an equation that defines running forces. We’re now able to calculate the exact impact force and propulsion force, in Newtons, for any pace, including variations for height, weight, and cadence. (A Newton is a metric unit of force.) Data from the Forces in Running study we conducted aligned with the force calculations we got from the physics. In other words, we know it works.

Knowing the precise impact and propulsion forces at each pace, allowed us to create shoe models for different pace zones. So our pace-tuned technology is based on pure physics. No hand waving, no conjecture, no correlative studies, no self-reported data sets, no marketing fluff. We started with the physics of human running, and it led us to pace-tuned shoes.

The problem with previous gen running shoes
Most running shoes have the same foam density from heel to toe, and they’re sold to runners of every pace. The trouble is that midsole foam can’t respond correctly to the forces at all paces, and it can’t even respond appropriately to the differences between impact and propulsion forces. To make sure you get all the cushioning you want as well as all the efficiency you deserve, you need a shoe that’s made for a specific pace zone and tuned differently in the heel than the forefoot.

The Vimazi solution
Our solution to this running shoe problem was to create something that's never been done before—pace-tuned running shoes. In 2023, after years of testing, we launched seven road shoe models that span paces from 4:30 minutes per mile to 15 minutes per mile (2:50-9:30 minutes per kilometer). By making a shoe for a specific pace zone, we’ve been able to deliver better impact cushioning and propulsion efficiency for every runner.

25 years experience
We’ve taken everything we learned making running shoes for 25 years—and running marathons for even longer—and elevated it to a whole new level with pace tuning. It offers a better and more personal running experience. We were instrumental in creating shoes for Montrail, Scott Sports, and Pearl Izumi. We learned even more while owning a specialty running store and organizing running events.

A marathoner’s fit
Running shoes can have the best tech, but if they don’t fit well, nobody will wear them. We wouldn’t either! Not only have we spent our careers perfecting innovative fit technologies at other companies, notably at Montrail, we’re also life-long marathon runners ourselves. So we understand fit and know how critical it is, from heel to toe. Each of our models has been painstakingly designed and built with the perfect fit in mind. They’ve also been extensively road tested since 2019, including at the Boston, London, Portland, Missoula, San Antonio, and Two Oceans Marathons. We think you’ll love them.