Want to buy the shoes in person?

Want to buy the shoes in person?

Here are your options


We'll be talking Vimazi pace-tuned shoes at these events. You'll be able to demo shoes, and we'll have a few for purchase--possibly for an expo discount!

Portland Marathon
Portland, Oregon
September 29-30



Here are a few of the retailers who have pace-tuned shoes in stock. Check back for frequent updates.

Boise, Idaho
Shu’s Idaho Running Company
1758 West State Street Boise, Idaho 83702

Ketchum, Idaho
Elephant’s Perch
280 East Avenue, Ketchum, Idaho 83340

Pocatello, Idaho
Pocatello Running Company
328 W Clark, Pocatello, Idaho 83204

Bozman, Montana
35 E. Main St., Bozeman, MT 59715

Asheville, North Carolina
Jus' Running
523 Merrimon Avenue, Asheville, NC 28804

Ashland, Oregon
Rogue Valley Runners
161 E. Main, Ashland, Oregon 97520

Astoria, Oregon
North Coast Runners Supply
959 Commercial St, Astoria, OR 97103

Hood River, Oregon
Shortt Supply
116 Oak St, Hood River, OR 97031

Seattle, Washington
Seven Hills Running
3139 W. Government Way, Seattle, WA 98199

Snoqualmie, Washington
Snoqualmie Running
38843 SE Newton St., Snoqualmie, WA 98065


More About Vimazi

Here’s what Vimazi does
We make pace-tuned running shoes that provide better cushioning and more efficiency than previous generations of running shoes.

The physics of pace-tuned shoes
Back in 2017, while Vimazi CEO Scott Tucker was running to his 6am interval workout, he had an idea. A shoe made for a specific pace, he thought, might offer better cushioning and more propulsive efficiency than a generic shoe that wasn’t “tuned” for a particular pace.

It took three years to fully understand the physics of human running, and the forces that are generated. When we finally understood the physics, we built an equation that defines running forces. We’re now able to calculate the exact impact force and propulsion force, in Newtons, for any pace, including variations for height, weight, and cadence. (A Newton is a metric unit of force.) Data from the Forces in Running study we conducted aligned with the force calculations we got from the physics. In other words, we know it works.

Knowing the precise impact and propulsion forces at each pace, allowed us to create shoe models for different pace zones. So our pace-tuned technology is based on pure physics. No hand waving, no conjecture, no correlative studies, no self-reported data sets, no marketing fluff. We started with the physics of human running, and it led us to pace-tuned shoes.

The problem with previous gen running shoes
Most running shoes have the same foam density from heel to toe, and they’re sold to runners of every pace. The trouble is that midsole foam can’t respond correctly to the forces at all paces, and it can’t even respond appropriately to the differences between impact and propulsion forces. To make sure you get all the cushioning you want as well as all the efficiency you deserve, you need a shoe that’s made for a specific pace zone and tuned differently in the heel than the forefoot.

The Vimazi solution
Our solution to this running shoe problem was to create something that's never been done before—pace-tuned running shoes. In 2023, after years of testing, we launched seven road shoe models that span paces from 4:30 minutes per mile to 15 minutes per mile (2:50-9:30 minutes per kilometer). By making a shoe for a specific pace zone, we’ve been able to deliver better impact cushioning and propulsion efficiency for every runner.

25 years experience
We’ve taken everything we learned making running shoes for 25 years—and running marathons for even longer—and elevated it to a whole new level with pace tuning. It offers a better and more personal running experience. We were instrumental in creating shoes for Montrail, Scott Sports, and Pearl Izumi. We learned even more while owning a specialty running store and organizing running events.

A marathoner’s fit
Running shoes can have the best tech, but if they don’t fit well, nobody will wear them. We wouldn’t either! Not only have we spent our careers perfecting innovative fit technologies at other companies, notably at Montrail, we’re also life-long marathon runners ourselves. So we understand fit and know how critical it is, from heel to toe. Each of our models has been painstakingly designed and built with the perfect fit in mind. They’ve also been extensively road tested since 2019, including at the Boston, London, Portland, Missoula, San Antonio, and Two Oceans Marathons. We think you’ll love them.


Leave a comment

Please note, comments must be approved before they are published

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.