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Two BIG questions about max cushioned shoes
Shoe Tech
Two BIG questions about max cushioned shoes

By John Zilly on Jul 05, 2022

Since the advent of running shoes, lots of attention has been focused on cushioning. And for good reason! Most runners want the comfort and protection that cushioning provides. More recently, max cushioned s...

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What's a pace-tuned running shoe?
Science Shoe Tech
What's a pace-tuned running shoe?

By John Zilly on Apr 06, 2022

A pace-tuned running shoe is a shoe in which the density of the midsole foam has been adjusted to react most efficiently to the forces you create while running within a specific pace zone. Pace-tuning is a way of personalizing performance and optimizing cushioning for every runner. 

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Quit running on marshmallows!
Science Shoe Tech
Quit running on marshmallows!

By John Zilly on Feb 24, 2022

The precise amount of impact force you generate matters because it allows us to optimize the cushioning you get to the pace you run.

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What are pace zones?
Shoe Tech
What are pace zones?

By John Zilly on Feb 01, 2022

In running, a pace zone is a range of time, usually measured in minutes per mile or minutes per kilometer. Many runners try to run within a specific pace zone each day to optimize their training program. At...

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The revolution will be pace tuned
Shoe Tech
The revolution will be pace tuned

By John Zilly on Nov 17, 2021

We’re a rebel startup that believes in pursuing the truth, wherever it leads. We like to say the future of running begins with a pair of Vimazi pace-tuned shoes (PTS). That's because today’s shoes aren’t tun...

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