More Stores Coming Soon!
At Vimazi, we're not dipping our toes into the ocean of running footwear like some other recent entrants. We jumped into the deep end, launching nine pace-tuned running shoe models in 2023. We have big plans, not just for ourselves but for the future of running. There's no reason all running shoes shouldn't be tuned for the pace you run. I mean, why would you want it any other way?
We're on the lookout for amazing, forward thinking running shoe retailers who want to tell their customers about the latest innovations in running shoes as a way to build their own store brand. If your store would like to be part of the pace-tuned revolution, give us a call. Let's go!
MORE ABOUT VIMAZI
Here’s what we do and why you should care
We make pace-tuned running shoes that provide better cushioning and more efficiency than previous generations of running shoes.
The physics of pace-tuned shoes
Back in 2017, while Vimazi CEO Scott Tucker was running to his 6am interval workout, he had an idea. A shoe made for a specific pace, he thought, might offer better cushioning and more propulsive efficiency than a generic shoe that wasn’t “tuned” for a particular pace.
It took three years to fully understand the physics of human running, and the forces that are generated. When we finally nailed the physics, we built an equation that defines running forces. We’re now able to calculate the exact impact force and propulsion force, in Newtons, for any pace, including variations for height, weight, and cadence. (A Newton is a metric unit of force.) Data from the Forces in Running study we conducted aligned with the force calculations we got from the physics. In other words, we know it works.
Knowing the precise impact and propulsion forces at each pace, allowed us to create shoe models for different pace zones. So our pace-tuned technology is based on pure physics. No hand waving, no conjecture, no correlative studies, no self-reported data sets, no marketing fluff. We started with the physics of human running, and it led us to pace-tuned shoes.
The problem with previous gen running shoes
Most running shoes have the same foam density from heel to toe, and they’re sold to runners of every pace. The trouble is that midsole foam can’t respond correctly to the forces at all paces, and it can’t even respond appropriately to the differences between impact and propulsion forces. To make sure you get all the cushioning you want as well as all the efficiency you deserve, you need a shoe that’s made for a specific pace zone and tuned differently in the heel than the forefoot.
The Vimazi solution
Our solution to this running shoe problem was to create something that's never been done before—pace-tuned running shoes. In 2023, after years of testing, we launched seven road shoe models that span paces from 4:30 minutes per mile to 15 minutes per mile (2:50-9:30 minutes per kilometer). By making a shoe for a specific pace zone, we’ve been able to deliver better impact cushioning and propulsion efficiency for every runner.
25 years experience
We’ve taken everything we learned making running shoes for 25 years—and running marathons for even longer—and elevated it to a whole new level with pace tuning. It offers a better and more personal running experience. We were instrumental in creating shoes for Montrail, Scott Sports, and Pearl Izumi. We learned even more while owning a specialty running store and organizing running events.
A marathoner’s fit
Running shoes can have the best tech, but if they don’t fit well, nobody will wear them. We wouldn’t either! Not only have we spent our careers perfecting innovative fit technologies at other companies, notably at Montrail, we’re also life-long marathon runners ourselves. So we understand fit and know how critical it is, from heel to toe. Each of our models has been painstakingly designed and built with the perfect fit in mind. They’ve also been extensively road and trail tested since 2019, including at the Boston, London, Missoula, Portland, San Antonio, San Francisco, and Two Oceans Marathons. We think you’ll love them.
Are you a slower runner? Welcome home!
Some casual runners think Vimazi and pace-tuned technology is only for the fast, competitive set. Absolutely not! The Vimazi Z70 is tuned to perform best between 10-13 min/mile (6:20-8:00 min/km). The cushioning and ultra efficient push-off you get while running in this shoe at this pace are the result of careful tuning based in physics. The forefoot stability and design features have all been put together with a 10-13 minute per mile runner in mind.
Most companies make shoes for the fast runners and sell them to the rest of us. Meanwhile, we're taking the extra time, testing, and cost to make shoes for the pace YOU run. Not someone else. One pace doesn't fit all!
When you're running 13 minutes per mile, you're every bit a runner as someone running 5 minutes per mile. And you deserve a shoe that's made for your pace.