An interval workout based on quantum mechanics sparks the idea for pace-tuned shoes. Scott Tucker and a group of scientists complete a study on the physics of running and pace. FastPod tech patent filed. Prototyping begins.

Study data confirm advantage of pace-tuned shoes. Rocket-ship shoe design evolves. While other brands use their thumbs to test midsole density, Vimazi sets up proprietary testing equipment to ensure midsole densities meet precise specifications. Running in Circles published. RunCrush app released. Run testers race in early versions of the Vimazi Z30.

Published research papers prove pace-tuned shoes are more efficient. Shoe design specs finalized. New Vimazi running kits arrive. Vimazi hosts 16 virtual races. CEO Scott Tucker breaks 3 hours at the London Marathon in a pair of Vimazi Z20s.

Vimazi releases six running shoes tuned by pace zone. Excited by the innovation, a few retailers start to bring in pace-tuned running shoes. Pre-production continues on the Vimazi Z90 walking shoe and two pace-tuned trail running shoes. Design begins on the Z80 (12-15 min/mile).